Don’t Let The Big Dogs Scare You

Posted on Leave a commentPosted in Career, Communications, Interview, Olivia, Public Relations, Skills, Uncategorized

by Olivia Humphreys ~

A Tale about Communication, Adoption and The NFL

My boyfriend and I recently adopted the world’s sweetest dog, Flora, from the Clay County Humane Society. According to the shelter, she is a lab/terrier mix, almost two years old, and was brought in as a stray by the police.

She’s actually as sweet as she looks!
She’s actually as sweet as she looks!

Now that we’ve had Flora for a few months, we know what she likes and what she doesn’t like.

What she likes: snuggling, terrorizing the cat, chewing on bones and sticks, Puggles (her best friend at the dog park is a Puggle named Roxy), and playing chase and wrestling with small dogs.

You don’t even have to be sitting down for her to want to snuggle.
You don’t even have to be sitting down for her to want to snuggle.

What she doesn’t like: being left at home, retrieving balls, being introduced to new people, when new people try to pet her, and big dogs.

For the most part, she gets along just fine with bigger dogs. But about once a month, typically when she’s chasing a Puggle, a few big dogs will start to join in the fun and Flora’s reaction is to become incredibly submissive, roll over and cower.

When this happens, the other dogs will pick up on her energy, begin nipping at her and refuse to let her run away. There’s typically a lot of barking, yelping, teeth baring, and people trying to corral their dogs when this happens.

So far, she’s come out of each attack unscathed physically. Mentally, she’s set back a few weeks and it takes a lot of coaxing and interactions with nice big dogs to get her comfortable with them again.

So at this point, you’re probably like, this is a nice story, but what does this have to do with me?

If you’re a person who can go through life completely confident in every social situation you’re ever in, then absolutely nothing. You can stop reading now because you probably won’t learn anything else.

But if you’re like the rest of the world, chances are there are situations that make you wish you could cower and run away to your happy place.

For a lot of people, this situation occurs when you do something Flora doesn’t like to do either: meet new people for the first time.

Going up and talking to someone is incredibly terrifying. Trust me, I know. But if you’re a person working in the communication industry, you have to learn how to overcome it in order to start networking.

There’s one experience that helped me overcome my fear of talking to people, and it didn’t happen in college. It happened at Super Bowl Media Day in 2012, when I was a senior in high school.

Me with the other contest winners.
Me with the other contest winners.

I won a competition for high school sports journalists that enabled me to go to Super Bowl Media Day. I assumed it would be set up like a regular press conference and I would sit there and watch all of these professional journalists interview Tom Brady and Eli Manning and a few of the other players and coaches.

Man, was I wrong.

Basically, the event takes place on the entire field. There are booths set up for the star players to sit in and everyone else on the team wanders around the field with all of the journalists.

Andre Brown from the NY Giants
Andre Brown from the NY Giants.

So, picture this in your head. I’m an 18-year-old tiny girl surrounded by these giant football players, a lot of them stars, and I can just walk right up to any of them and start talking to them.

 

Brian Waters from the NE Patriots in one of the special booths
Brian Waters from the NE Patriots in one of the special booths.

Much like Flora is now, I was a terrier in a pen full of German Shepherds, Great Danes and Rottweilers.

It was positively terrifying.

Until I realized one extremely important detail: they were people, just like me.

They were all just as excited to be there as I was and were so happy to talk to me. You can see how excited and friendly they were in the video I made for my internship at D3TV at DePauw University.*

Danny Woodhead may have been the only player on the field who was my size
Danny Woodhead may have been the only player on the field who was my size.

Although I made a fool of myself by asking absurd questions the lesson learned that day is the one that has been the most valuable to me in my career as a public relations professional. I understand that not everyone can go to Super Bowl Media Day and interview football players to get over their fear of talking to people. But for anyone in the communications industry, it is so incredibly vital to be able to talk to anyone about anything at anytime.

And when you start to see people as actual people and not their titles, it makes it substantially easier to do that.

Yes, I still get butterflies in my stomach sometimes when I talk to “important” people, but it doesn’t ever stop me from actually talking to them. It definitely takes a while to get comfortable just walking up to people and talking to them, but don’t be like Flora and let bad experiences discourage you or set you back.

So you have a choice, continue to be the terrier that cowers and only ever plays with Puggles, or be the terrier that learns to run with all of the dogs at the dog park.

*You can also read about my experience at Super Bowl Media Day here.

 

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by Olivia Humphreys | email | LinkedIn | Twitter

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Embracing My Ruby Slipper Syndrome

Posted on Leave a commentPosted in Career, Career Change, Happiness, Olivia, Public Relations

When I was in second grade I made my acting debut as a munchkin in the Wizard of Oz. I used to watch the movie all of the time when I younger. I especially loved the end when Judy Garland’s Dorothy finally made it home and realized she had been having lucid dreams.

 I’m in the bottom right with the other Lullaby League girls. I distinctly remember singing Happy Birthday for my audition piece.
I’m in the bottom right with the other Lullaby League girls. I distinctly remember singing Happy Birthday for my audition piece.

As the years went by and my focus shifted away from musical theater and onto school, the Wizard of Oz drifted from my radar.

That is, until the other day, when I learned about the Ruby Slipper Syndrome in Kivi Leroux Miller’s Nonprofit Marketing Guide email newsletter.

You can’t see it, but we sprayed an unbelievable amount of glitter on our hair and bodies. I’m pretty sure I sparkled in the sun for three years after the final curtain call.
You can’t see it, but we sprayed an unbelievable amount of glitter on our hair and bodies. I’m pretty sure I sparkled in the sun for three years after the final curtain call.

The premise is that you seek out what you think you want in life, only to realize you actually want what you’ve had all along. So basically, you’re Dorothy trying to get away from your family and the evil woman who wants to take your dog, only to realize “there’s no place like home.”

Ruby Slipper Syndrome is not to be confused with fearing change. I full heartedly embrace change and strongly encourage you to as well. It will make your life substantially easier, I promise.

Ruby Slipper Syndrome focuses more on realizing you already have what you need in life to be happy. Not that you’re pursuing something because it’s easier and less scary.

To some degree, this is my life in a nutshell. Minus the wicked woman, a dog that bites and all of the lucid dreams.

I started college dead set on being a sports broadcaster. I was going to be the next Erin Andrews or Sage Steele. I had everything going for me and no reason not to follow through.

Me at the 2012 Super Bowl Media Day interviewing Giants punter, Steve Weatherford, who happens to be one of my best friend’s cousins.
Me at the 2012 Super Bowl Media Day interviewing Giants punter, Steve Weatherford, who happens to be one of my best friend’s cousins.

Until I started learning more about the career. I was told by countless professional women in the field I would have to give up my job, my family, my friends, holidays, weekends, and basically everything I’ve ever cared about.

As I became more immersed, I realized they were right. It forced to step back during my sophomore year of college and think about what I valued most.

I grew up in a close-knit family. My entire immediate family – grandparents, aunts, uncles, cousins – live within 30 minutes of my childhood home. My parents worked from 8-5 on the weekdays and half day on Saturday so I always knew I would see them on the weekends. Fishing trips with dad, shopping with mom, watching musicals with my grandparents, and volunteering with my aunt filled my childhood days.

How could I not have had a phenomenal childhood? I had a Barbie comforter for Pete’s sake!
How could I not have had a phenomenal childhood? I had a Barbie comforter for Pete’s sake!

And I loved every minute of it. I’m extremely grateful I had all of those opportunities, because I know most people don’t.

For four years I dreamed of being a sports broadcaster and was so close to actually doing it. I loved sports, writing and acting. It was the perfect combination of all three. But what good would that be if I didn’t have friends or family to come home to every night and share in my success?

In the months leading up to my junior year, I decided to make a career change. I switched to public relations. I knew the lifestyle would be more conducive to my building the life I actually wanted for my future children, which closely mirrors my own childhood.

Now I have an 8-5 job, the weekends off, plenty of friends, a beautiful cat and dog, a fantastic boyfriend and a great relationship with my family, who is only an hour away.

So am I victim of Ruby Slipper Syndrome? Yes, but I’m okay with that because I’m doing what I want to in life.

And doing what you want and surrounding yourself with caring people who love you is how you will thrive in your career, relationships and life.

by Olivia Humphreys | email | LinkedIn | Twitter

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It’s A Numbers Game

Posted on Leave a commentPosted in Career, Hannah, Internship, Public Relations, Success

I have heard my father say the phrase, “It’s a numbers game” to me countless times throughout my life in reference to everything and anything. Applying to college was a numbers game in that the more schools you applied to, the more acceptance letters you were likely to get. This helps to explain why I applied to 10 schools (with a special shout-out to Indiana University for winning me over).

It was this same numbers game mentality that came into major effect when I was applying for internships for the summer after my junior year. Having growing up in Cincinnati, Ohio, and then attending school in Bloomington, Indiana, I had become a well-seasoned (no pun intended) Midwesterner, prompting me to want to see what else was out there. Aside from my desire to go somewhere new, the delicious tacos and having an older sister living there drew me to Austin, Texas.

During the early spring of my junior year, I was open to anything communications oriented including public relations, advertising, marketing, branding, etc. Although Austin may seem very specific in and of itself, I wound up reaching out to more than 100 companies in search of an internship. Some of the companies said they wanted an intern and had an official application; others I contacted by sending an email to their “info@” or “hello@” addresses saying who I was and what I wanted to do.

After the first batch of applications and emails, I heard back with a yes or no from only about 20% of companies. This was not the most encouraging statistic I have ever achieved, but being the youngest of three daughters, I was not to be ignored. I reached back out and followed up with all of the companies I hadn’t heard back from originally in hopes of getting more replies. I kept track of all of this by creating a document with the name of the company, information about them, the date I contacted them, date of follow up, etc.

list
I sent yet another email in the form of a reply so that the original email with my resume attached was convenient for the recipient. This email was just a follow up in which I also mentioned that I would be making a trip to Austin in the near future and would appreciate the opportunity to meet with them, even if it was just for the sake of making a connection. To my satisfaction, this sparked more interest and promoted more responses. I guess the fact that I went to school in Indiana also confused some people as I also received several emails making sure I knew their company was based in Austin.

I did wind up making a trip to Austin at the beginning of April and managed to line up 10 meetings throughout the Friday and Monday I was in town. Of those 10, seven were for internship interviews and the other three were simply about networking. By the end of that week, I had four offers of which I wound up choosing two. Neither internship was going to pay me so I figured I might as well get twice the experience and make twice the connections.

I was a public relations intern for Giant Noise, a lifestyle PR agency, every morning of the summer and an intern at Do512, a media promotions company, every afternoon.
I was a public relations intern for Giant Noise, a lifestyle PR agency, every morning of the summer and an intern at Do512, a media promotions company, every afternoon.

As you can see it really is a numbers game. I started off contacting 100+ companies, ultimately received responses, both positive and negative, from about 40, met with 10, got four offers and ended up having two internships in one summer. If you limit the number of people you reach out to, companies you contact, etc., then you in turn are limiting yourself of potential opportunities to thrive!

 

by Hannah Goodwin | email | website | linkedin | instagram

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The Better Of Two Goods

Posted on Leave a commentPosted in Career, Communication, Experience, Internship, Interview, Job, Nonprofit, Olivia, Public Relations, Success

It was the last semester of my college career, and I found myself in an interesting predicament. I had to decide, quickly, between two dream jobs. But first, let’s back up and figure out how I got to that point.

I started my college career wanting to be a sports broadcaster. I had an extensive background in theater, was an avid sports fan and a great writer. I even created a sports broadcasting club in my high school, the Future Broadcaster’s Initiative, or FBI for short (yes, that was intentional).

After spending the first two years of college getting my feet wet at internships with USA Track & Field and Run-Fast in London, England, I realized the sports life was not for me. My realization of this came after talking with several women in the field who told me, “You give up your weekends, holidays, family, friends and basically life. But I promise it’s all worth it!”

Or not.

I am a relationship-focused person. I learned at an early age that relationships are some of our most valuable assets in life, and I wasn’t about to ruin those just to cover some sweaty guys who chase a ball around a field.

So, I changed my course of action my junior year. Instead of a journalism degree with a specialization in sports and broadcasting, I picked up a specialization in public relations. This switch, amazingly, didn’t force me to graduate any later than I had planned, and I actually could have graduated a semester early if I wanted. But I didn’t, and it was one of the best decisions I ever made.

By the spring semester of my senior year, I had all but one of my required courses completed, and I was free to take a number of electives that greatly enhanced my skill sets and made me a more competent public relations practitioner.

With only three months left in school, I needed a job. I decided to stay in Bloomington for two reasons. The first is because my boyfriend of two and half years was graduating with a degree in biology, and he decided to stay in Bloomington and take a gap year before grad school and work in a lab on campus. The second is because I love Bloomington as a town and had absolutely no desire to move to a huge city where all of the PR agency jobs are. I’m a country girl, remember? I like clean air and nature.

Me and my boyfriend Seth.
Me and my boyfriend Seth.

So, I began my job search using LinkedIn and a number of other websites, which actually worked surprisingly well. I applied to approximately 10 jobs, heard back a solid no from about five of them, interviewed with three, never heard back from one*, and politely declined another interview because the company’s Glassdoor ratings were absolutely abysmal.**

My first interview went okay, but I definitely didn’t leave feeling super confident about it, and I never heard back from the company. My second and third interviews were much better, which led me to my predicament.

One job was with Centerstone working on a grant. I’ll honestly admit that the night before the interview, I was looking over the job description again and turned to my boyfriend and told him I had made a terrible mistake and didn’t think I was right for the job because it didn’t sound like anything I wanted to do. In retrospect this is really funny. But I’ll save that whole story for another blog post.

The interview turned out to be fantastic, it was just the job description that was bad, and I was told I would hear back in about a week. I interviewed on a Friday and was called back on Tuesday with an offer.

Which was great, except it also wasn’t.

You see, I had interviewed with another nonprofit organization on Monday that I knew would be a great opportunity, but I was still waiting to hear back from them. I asked the guy at Centerstone for a week to think about things, and then panicked and emailed my Career Success in PR professor, Maria Heslin, for advice on what to do. I was still waiting to hear back from the other organization, and didn’t expect an answer for a few days.

To make a long story short, the other organization finally emailed me on Thursday asking for a second interview, but by then I had made up my mind thanks to my handy pros and cons list. I decided to work for Centerstone on the Community Capacity for Prevention and Education (CCPE) Grant, because the only con I could come up with was that I may not have a window in my office. Obviously, as the picture below points out, I was so very wrong.

: I have four full length windows in my office! Just look at all that natural light!
I have four full length windows in my office! Just look at all that natural light!

In a situation where there was no wrong choice, I know I made the better one for me personally because I absolutely love coming to work. Every single day.

My first day of work photo I took for my mom.
My first day of work photo I took for my mom.

* If you are a hiring manager, at least have the decency to email those you interview and tell them if you want them or not. It’s the polite thing to do. Also, kudos to Cook and Oliver Winery for doing that already.

** If you’re a hiring manager and not checking your company’s Glassdoor rating, you’re making a huge mistake, because people take those reviews seriously.

 

by Olivia Humphreys | oliviahumphreys4@gmail.com | LinkedIn | @ohumphreys4

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To The Recent College Grad Or Rising Senior: Go Get Some Skin In The Game!

Posted on Leave a commentPosted in Advertising, Communication, Experience, Internship, Interview, Job, Public Relations, Skills, Tibet

Nothing, and I mean absolutely no-thing, can prepare you for what happens after college.

If you have your act at least somewhat together (which kudos to you, friend — you can stop reading now) hopefully you have some sort of income lined up for your post grad situation. If you REALLY have your act together, then you’ve scored that stellar first job or internship and you are charging hard right out of the blocks, and you can also stop reading this post right here (major kudos).

But if perchance you’re like most of us, which I’m thinking you are because you haven’t stopped reading, you probably don’t have that dream position lined up. Heck you might not have any employment lined up at all.

Well I’m here to tell you it’s going to be okay. Take a deep breath and recite after me, “I’m 20-something years old and I have a college degree—I’m going to be okay.” There. Feel better?

So if that worked, great. You also can stop reading here.

Ah so you’re still with me. Okay, I can tell you are going to need a little more convincing.

I want to talk about a little thing that I believe holds far more value and potential than any paycheck will offer you, and right now you are at the perfect time in your life to dive head first into this great thing called, wait for it, experience.

That last little word carries a lot of baggage. It comes in all shapes and sizes, big and small, bad and good.

It peaks its head out of your suitcase as it rolls up the conveyor belt into the belly of a 747 heading to Australia while you board a plane to Ireland, forced to spend the next two weeks of your Eurotrip wearing the same two T-shirts and few pair of undies you stuffed in your carry-on.

And oh does experience show itself in that post-grad job the first time you speak up in a staff meeting and immediately insert your own foot directly into your mouth. Yeah, that’s experience alright.

But experience isn’t just fumbling around and making mistakes waiting for the smoke to clear and then proclaiming, “Ah! I’ve learned something.”

No, it’s a little more complex than that. Experience is this wonderful little thing that allows you to take chances and risks while investing in yourself. It allows you to validate what might seem to others like a foolhardy decision, but to you it is a step toward fulfilling your dreams and accomplishing your goals.

Experience is ever changing — that’s what makes it so glorious. It’s not confined or restricted by any set parameters, but rather delicately tied together by a single, bonding, golden thread. Good or bad, grand or modest, that thread — the commonality of all experience — is the notion that it holds value only if you choose to extract the marrow from it, find the benefit or lesson learned, and then tuck it away in your memory bank so that later you can recall it and put it to work. In plain speak: learning from experience is about your perspective, and every situation has a silver lining if you look hard enough.

Take for instance my own circumstances. I decided I wanted to work for a specific ad agency in Indianapolis, so I worked furiously to prepare myself for the interview and hopefully for the offer.

The interviews came and went and I felt that I did well. After the final round I parted ways on good terms, reassured that I had made a solid final impression.

A week or so passed, and the agency got in touch with me.

They regretted to inform me that they had filled the position. I didn’t have enough experience.

But they had another offer for me. They had an internship opening up for the summer, and they thought I would be a perfect candidate for the role.

Well, at first I was pretty put off. In my eyes I was the perfect candidate for the full-time position for which I applied. Plus an internship meant I would be paid hourly, which wouldn’t be enough to pay rent on an apartment in Indy. I would have to commute two hours every day in my old beat up Jeep Wrangler.

My first thought was there’s no way I could say yes to that offer. There had to be other jobs out there for me.

I took a day and thought about it.

I came to the conclusion that hey, this agency is willing to take a chance on me and give me the opportunity not only to prove myself, but also to gain priceless experience in the process. Plus I had wanted so badly to work at this agency, to say no to any offer would be ludicrous at this point.

So I said yes.

Within the week I traded my Wrangler — which just so happened to be my dream car — for a Prius, and began to prepare myself mentally for the early morning drives, long days of work and late evening commutes home.

I am just over four weeks into my 10-week internship, and to tell you the truth, I couldn’t be happier. Every day is something new — whether it’s a fresh podcast on the drive up in the morning or a new task at work — nothing is ever stagnant.

Of course there are limits to what you can say yes to and what you must turn down, but I offer you this: those limits are not as restrictive as you might think. There is always a way to get what you want, and trust me, the experiences will be worth it.

by Tibet Spencer | tibetspencer14@gmail.com

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